Joseph Selle - Fox Movie Flash

Preliminary Ordering of Rolls by Location


942 Market Street & Pix Theatre

Fox Movie Flash's office was upstairs in the building at 942 Market Street close to San Francisco's Union Square. Located just doors away from the Pix Theatre and just a few more doors from the Esquire Theatre, there was plenty of pedestrian traffic right outside their office door. Movie-goers, many out on dates, provided an ideal clientelle - good prospects for the low-priced, spontaneous mementos rendered by the Fox Movie Flash photo-technique. The building directory at 942 Market appears in many pictures identifiying tenants Dr. H.H. Brady, dentist and Quick Print Press - Commercial Printers. Although FMF isn't identified, we know this to be their address from the serial-numbered tickets the photographers handed to pedestrians as their pictures were taken.

Not only was this location closest to the office, it is also the setting for FMF's pioneering use of flash to supplement the night time illumination provided by the movie theatre marquees. Shooting hundreds of flash photographs in an evening in the 1950s and 1960s obliged photographers to deploy heavy battery packs, extra synch cables, and perform trouble shooting for a somewhat makeshift, occasionally balky technology. Occasional frames of unilluminated figures testify to occasional misfires. Being close to home would be a big help.

 

    undated - 942 Market/Pix

undated  Part IV - Roll Y - Market St., Pix Theatre, flash at night

undated  Part IV - Roll L - Pix Theatre, all night

undated  Part IV - Roll M - Market St. - Pix Theatre Late Winter afternoon with flash

undated  Part IV - Roll Z - Market St., Pix Theatre, late afternoon, night - Winter

undated  Part IV - Roll I - Pix Theatre

undated  Part V - Roll B - Market St, Pix Theatre - NIGHT

undated  Part IV - Roll K - Pix Theatre, several afternoons into evenings - Winter

undated  Part V - Roll H - Market Street

undated  Part IV - Roll N - Market St., Pix - multiple days and nights

undated  Part IV - Roll J - Pix Theatre at night - Winter

 

    partially dated - 942 Market/Pix - about 7 years sampled here

late Fall 1956  Part IV - Roll C - Market St. - Pix Theatre at Night per Jack Tillmany's identification of  "Flaming Teenage" (at Esquire Theatre).

late Fall 1956  Part IV - Roll D - Market St. - Pix Theatre at Night per Jack Tillmany's identification of  "Flaming Teenage" (at Esquire Theatre).

ca March/April 1957  Part V - Roll X - Market St, night roll per Jack Tillmany's identification of  "King & I" (at Esquire Theatre).

mid-late November 1958  Part V - Roll A - Market St, Pix Theatre - NIGHT per Jack Tillmany's identification of Evening Examiner headline announcing Cal's Win over Washington 12-7 (played November 15, 1958). Also King Creole & Hot Rod Gang at the Esquire 2nd week of November 1958 and The Big Country & The Naked & the Dead 3rd week of November 1958.

ca 1960  Part IV - Roll E - Market St. - Pix Theatre Late Winter afternoon & evening with flash

ca 1960  Part IV - Roll G - Market St. - Pix Theatre Late Winter afternoon with flash

ca 1960  Part IV - Roll H - Market St. - Pix Theatre Late Winter afternoon with flash

Fall 1960  Part V - Roll E - Market St, Pix Theatre - NIGHT per JFK and Nixon supporters.

November 1960  Part V - Roll F - Market St, Pix Theatre - NIGHT per Jack Tillmany's identification of  "The Magnificent Seven" (at Esquire Theatre).   Later in the roll "Samson & Delilah" and "The Big Fisherman"  are replaced by  "South Pacific"  November 26.

mid-March 1961  Part IV - Roll F - Market St. - mixed day and night per Jack Tillmany's identification of   *** "The Savage Eye" & "Private Property" (at Esquire Theatre)

mid-November 1962  Part IV - Roll X - Market St., Pix Theatre, flash at night - short roll per Jack Tillmany's Holmsian analysis (NE. RI. AY. MINK. Betcha you couldn't figure those out! john wayNE hataRI doris dAY that touch on MINK) "That Touch of Mink"

Fall 1963  Part I - Roll H - Market St. - Pix Theatre at Night  Notes & Analysis

 

6th & Market - 2 photographers this night as Bud Selle with rig appears on first frame (who shot him?)

ca Fall 1954  Part V - Roll U - 6th & Market St, night roll, photographer Bud Selle on first frame,   per Jack Tillmany's identification of   "Betrayed" (at Warfield Theatre)

 

 

Powell & Geary Streets - Southwest corner of Union Square

    undated - Powell & Geary

undated   Part I - Roll G - Market St., Union Square

undated  Part V - Roll K - Union Square

undated  Part IV - Roll T - Full Roll - Union Square

undated  Part I - Roll L - Market St.

undated  Part I - Roll J - Market St.

undated  Part I - Roll I - Market St.

undated  Part III - Roll B - Union Square ***

 

    partially dated - Powell & Geary - nearly a decade sampled here

April 14, 1954  Part III - Roll G - Union Square - Powell & Geary date per headline: "(Carl Bobo Ols)on Floors (Joey) Maxim in ...Easy Win"  (The boxing match took place at San Francisco's Cow Palace April 13, 1954.)  Very shaky photography on much of this roll. ***

June 1955  Part II - Roll C - Union Square  Notes & Analysis **

October 1955 - tentative date  Part III - Roll H - Union Square. When was the Lani shipwreck and the ousting of Viet Emperor?   ***

September 28, 1956   Part I - Roll F - Market St., Union Square date per headline: "Babe Zaharias Dies"

ca Fall 1956   Part I - Roll E - Market St., Union Square  Introduction

ca 1962-1963  Part V - Roll V - Geary & Powell date per headline: "Russ OK Ban on H Bomb Tests"

ca 1962  Part V - Roll I - Union Square - Maiden Lane date per Seattle World's Fair sign.

ca April 1963  Part V - Roll J - Union Square date per headline reference to loss of Thresher submarine.   Also, many of Frank Lloyd Wright's V.C. Morris Gift Shop   at 140 Maiden Lane.

 


Flood Building - Market Street

    undated - Flood

undated  Part IV - Roll BB - Union Square, Cliff House (page 11-15)

undated  Part IV - Roll CC - Market St at Flood Bldg, F.W. Woolworth

undated  Part IV - Roll A - Market St. - Cliff House   Unidentified Fox Movie Flash colleague outside of Woolworths.

undated  Part V - Roll Y - The Emporium (Department Store), on the South side of Market across from Flood Building; multiple days, very shaky photographer

 

    partially dated - Flood - about 6 years sampled here

January 1955  Part III - Roll A - Union Square  per Jack Tillmany's identification of   "Silver Chalice" at St. Francis Theatre.  ***

ca 1960  Part I - Roll A - Market St., Pix Theatre  Introduction

ca April-June 1961  Part I - Roll B - Market St., Pix Theatre - ca 1960  Introduction  per Jack Tillmany's identification of  "Never on Sunday"

ca 1961   Part I - Roll D - Market St., Union Square  Introduction  Zoomable Mosaic

 

 

Stockton St & Maiden Lane - East side of Union Square

    undated - Stockton

undated   Part I - Roll C - Union Square    Introduction  Zoomable Mosaic  Thumbnail pages 3-11 from Cliff House

undated  Part V - Roll O - Union Square, Cliff House

undated  Part IV - Roll O - Union Square, Cliff House - pages 7-10 (end)

undated  Part V - Roll G - Union Square

undated  Part V - Roll D - Union Square - Macy's - in the rain - short

undated  Part IV - Roll P - Union Square, Cliff House - pages 15-18 - back to Union Square

undated  Part IV - Roll Q - Union Square, Maiden Lane (incl Frank Lloyd Wright facade) - Easter Season ???

undated  Part IV - Roll R - Very Short segment - Union Square

undated  Part IV - Roll V - Union Square, Cliff House (pages 4-6)

undated  Part V - Roll P - Union Square, Cliff House

undated  Part V - Roll Q - Union Square, Cliff House

undated  Part V - Roll S - Union Square, Cliff House - beautiful Winter (?) light

undated  Part V - Roll T - Union Square, Cliff House

undated  Part I - Roll K - Market St.

 

    partially dated - Stockton - about 7 years sampled here

ca 1950s  Part II - Roll A - Union Square, some Cliff House (pg 13-15)

ca 1950s  Part II - Roll D - Union Square, some Cliff House (pg 5-9) **

Summer 1955  Part III - Roll F - Union Square   per Jack Tillmany's identification of   "To Catch a Thief" at St. Francis Theatre marquee.   ***

ca 1962  Part V - Roll L - Union Square, Cliff House, back to Union Square   Bullock & Jones "109th year" awning   Sunday SF Chronicle headline Whose "Wild Wedding"?

1962  Part V - Roll M - Union Square, Cliff House   Demolition (1962) of State (previously California) Theatre located at 4th & Market (info per Jack Tillmany)

Fall/Winter 1962  Part V - Roll N - Union Square, Cliff House, back to Union Square, 2nd trip to Cliff House & return   Bullock & Jones "109th year" awning (they were founded in 1853).

 


Fresno District Fair

undated  Part IV - Roll U - Fresno District Fair

undated  Part IV - Roll W - Fresno District Fair

undated  Part V - Roll C - Fresno District Fair - at Night

undated  Part V - Roll W - Fresno District Fair, Night   Flash equipped Fox Movie Flash colleague with rig

undated  Part V - Roll Z - Fresno District Fair   Fox Movie Flash colleagues - Bud Selle on right

 

California State Fair - Sacramento

undated  Part IV - Roll DD - California State Fair - Sacramento

undated  Part V - Roll F1 - California State Fair, Sacramento

ca 1950s  Part II - Roll B - California State Fair Sacramento **

 

 

The rolls below don't fit as neatly into patterns as those above.

 

These rolls move around more than others - Pix to Flood to Geary to Stockton, etc

December 1959  Part III - Roll CD - Union Square   per Jack Tillmany's identification of   "Never So Few" at Loew's.   ***

Fall 1960  Part III - Roll E - Union Square, some Cliff House (pg 5-9)   per   JFK campaign poster   JFK campaign worker   Nixon voter   ***

 

This roll seems to move more than others - Up and down Market: Woolworths (Eddy & Powell) to Flood to Pix to 968 Market, etc

August-September 1960  Part III - Roll I - Union Square   per Jack Tillmany's analysis of movie theatre marquees.   ***

 

Different from all others: Stockton St. to Fisherman's Wharf

undated  Part V - Roll R - Union Square tourists on Jefferson St/Fisherman's Wharf   pages 27-32

 

Cliff house briefly; back to Flood Building

undated  Part IV - Roll AA - Short Roll - Cliff House (page 1 only), Market St

June 1954  Part IV - Roll S - Cliff House (pages 1-3, 29-35), Union Square   per Jack Tillmany's identification of   "The Living Desert" and "Beachhead" at the Esquire Theatre.  also  American Medical Association convention   also  2 Guatemala Seaports Fall.

 

 

** Gift of David T. Warren and John Law.

All other rolls gift of Joseph Selle.

 

*** Some rolls were accidentally scanned "tails out" resulting in their sequence being chronologically backward.

 



HOME