Joseph Selle - Fox Movie Flash

Preliminary Ordering of Rolls by Location


942 Market Street & Pix Theatre

 

Fox Movie Flash's office was upstairs in the building at 942 Market Street close to San Francisco's Union Square. Located just doors away from the Pix Theatre and just a few more doors from the Esquire Theatre, there was plenty of pedestrian traffic right outside their office door. Movie-goers, many out on dates, provided an ideal clientelle - good prospects for the low-priced, spontaneous mementos rendered by the Fox Movie Flash photo-technique. The building directory at 942 Market appears in many pictures identifiying tenants Dr. H.H. Brady, dentist and Quick Print Press - Commercial Printers. Although FMF isn't identified, we know this to be their address from the serial-numbered tickets the photographers handed to pedestrians as their pictures were taken.

Not only was this location closest to the office, it is also the setting for FMF's pioneering use of flash to supplement the night time illumination provided by the movie theatre marquees. Shooting hundreds of flash photographs in an evening in the 1950s and 1960s obliged photographers to deploy heavy battery packs, extra synch cables, and perform trouble shooting for a somewhat makeshift, occasionally balky technology. Occasional frames of unilluminated figures testify to occasional misfires. Being close to home would be a big help.

 

 

    undated

Part IV - Roll X - Market St., Pix Theatre, flash at night - short roll

Part IV - Roll Y - Market St., Pix Theatre, flash at night

Part IV - Roll L - Pix Theatre, all night

Part IV - Roll M - Market St. - Pix Theatre Late Winter afternoon with flash

Part IV - Roll Z - Market St., Pix Theatre, late afternoon, night - Winter

Part V - Roll F - Market St, Pix Theatre - NIGHT

Part IV - Roll I - Pix Theatre

Part V - Roll A - Market St, Pix Theatre - NIGHT

Part V - Roll B - Market St, Pix Theatre - NIGHT

Part IV - Roll K - Pix Theatre, several afternoons into evenings - Winter

Part V - Roll H - Market Street

Part IV - Roll N - Market St., Pix - multiple days and nights

Part IV - Roll J - Pix Theatre at night - Winter

 

    partially dated - about 7 years sampled here

Part IV - Roll C - Market St. - Pix Theatre at Night late Fall 1956 per Jack Tillmany's identification of "Flaming Teenage" on Esquire Theatre marquee.

Part IV - Roll D - Market St. - Pix Theatre at Night late Fall 1956 per Jack Tillmany's identification of "Flaming Teenage" on Esquire Theatre marquee.

Part V - Roll X - Market St, night roll, ca March/April 1957 per Jack Tillmany's identification of "King & I" at Esquire

Part IV - Roll E - Market St. - Pix Theatre Late Winter afternoon & evening with flash, ca 1960

Part IV - Roll G - Market St. - Pix Theatre Late Winter afternoon with flash, ca 1960

Part IV - Roll H - Market St. - Pix Theatre Late Winter afternoon with flash, ca 1960

Part V - Roll E - Market St, Pix Theatre - NIGHT - Fall 1960 per JFK and Nixon supporters.

Part I - Roll H - Market St. - Pix Theatre at Night - Fall 1963 Notes & Analysis

 

6th & Market - 2 photographers this night as Bud Selle with rig appears on first frame (who shot him?)

 

Part V - Roll U - 6th & Market St, night roll, photographer Bud Selle on first frame, ca Fall 1954  when "Betrayed"  played at Warfield Theatre (per Jack Tillmany)

 

 

Powell & Geary Streets - Southwest corner of Union Square

 

    undated

Part I - Roll G - Market St., Union Square

Part V - Roll K - Union Square

Part IV - Roll T - Full Roll - Union Square

Part I - Roll L - Market St.

Part I - Roll J - Market St.

Part I - Roll I - Market St.

Part IV - Roll F - Market St. - mixed day and night   ***

Part III - Roll B - Union Square, date waiting for Jack ***

 

    partially dated - nearly a decade sampled here

Part III - Roll G - Union Square - Powell & Geary - April 14, 1954 per newspaper headline: (Carl Bobo Ols)on Floors (Joey) Maxim in ...Easy Win The boxing match took place at San Francisco's Cow Palace April 13, 1954. Very shaky photography on much of this roll. ***

Part II - Roll C - Union Square - June 1955 Notes & Analysis **

Part III - Roll H - Union Square - October 1955 - tentative date. When was the Lani shipwreck and the ousting of Viet Emperor?   ***

Part I - Roll F - Market St., Union Square, September 28, 1956 Date per newspaper headline.

Part I - Roll E - Market St., Union Square, ca Fall 1956 Introduction

Part V - Roll V - Geary & Powell, ca 1962-63   Headline: Russ OK Ban on H Bomb Tests

Part V - Roll I - Union Square - Maiden Lane, ca 1962 per Seattle World's Fair sign.

Part V - Roll J - Union Square, ca April 1963 per headline reference to loss of Thresher submarine.   Also, many of Frank Lloyd Wright's V.C. Morris Gift Shop   at 140 Maiden Lane.

 

Flood Building - Market Street

    undated

Part IV - Roll BB - Union Square, Cliff House (page 11-15)

Part IV - Roll CC - Market St at Flood Bldg, F.W. Woolworth

Part IV - Roll A - Market St. - Cliff House   Unidentified Fox Movie Flash colleague outside of Woolworths.

Part V - Roll Y - The Emporium (Department Store), on the South side of Market across from Flood Building; multiple days, very shaky photographer

 

    partially dated - about 6 years sampled here

Part III - Roll A - Union Square, January 1955 per Jack Tillmany's identification of "Silver Chalice" at St. Francis Theatre.  ***

Part I - Roll A - Market St., Pix Theatre - ca 1960 Introduction

Part I - Roll B - Market St., Pix Theatre - ca 1960 Introduction ca April-June 1961 date per Tillmany "Never on Sunday"

Part I - Roll D - Market St., Union Square, ca 1961 Introduction Zoomable Mosaic

 

 

Stockton St & Maiden Lane - East side of Union Square

 

    undated

Part I - Roll C - Union Square     Introduction Zoomable Mosaic Thumbnail pages 3-11 from Cliff House - no date

Part V - Roll O - Union Square, Cliff House

Part IV - Roll O - Union Square, Cliff House - pages 7-10 (end)

Part V - Roll G - Union Square

Part V - Roll D - Union Square - Macy's - in the rain - short, no date

Part IV - Roll P - Union Square, Cliff House - pages 15-18 - back to Union Square

Part IV - Roll Q - Union Square, Maiden Lane (incl Frank Lloyd Wright facade) - Easter Season ???

Part IV - Roll R - Very Short segment - Union Square

Part IV - Roll V - Union Square, Cliff House (pages 4-6), unknown year

Part V - Roll P - Union Square, Cliff House

Part V - Roll Q - Union Square, Cliff House

Part V - Roll S - Union Square, Cliff House - beautiful Winter (?) light

Part V - Roll T - Union Square, Cliff House

Part I - Roll K - Market St.

 

    partially dated - about 7 years sampled here

Part II - Roll A - Union Square, some Cliff House (pg 13-15) - ca 1950s

Part II - Roll D - Union Square, some Cliff House (pg 5-9) - ca 1950s **

Part III - Roll F - Union Square - Summer 1955 per Jack Tillmany's identification of "To Catch a Thief" at St. Francis Theatre marquee.   ***

Part V - Roll L - Union Square, Cliff House, back to Union Square, ca 1962   Bullock & Jones "109th year" awning   Sunday SF Chronicle headline Whose "Wild Wedding"?

Part V - Roll M - Union Square, Cliff House - 1962   1962 Demolition of State (previously California) Theatre located at 4th & Market (info per Jack Tillmany)

Part V - Roll N - Union Square, Cliff House, back to Union Square, 2nd trip to Cliff House & return - 1962, Fall/Winter   Bullock & Jones "109th year" awning and they were founded in 1853.

 

Fresno District Fair

Part IV - Roll U - Fresno District Fair, unknown year

Part IV - Roll W - Fresno District Fair, unknown year

Part V - Roll C - Fresno District Fair - at Night - no date

Part V - Roll W - Fresno District Fair, Night   Flash equipped Fox Movie Flash colleague with rig

Part V - Roll Z - Fresno District Fair   Fox Movie Flash colleagues - Bud Selle on right

 

California State Fair - Sacramento

Part IV - Roll DD - California State Fair - Sacramento

Part V - Roll F1 - California State Fair, Sacramento

Part II - Roll B - California State Fair Sacramento - ca 1950s **

 

 

 

 

The rolls below don't fit as neatly into patterns as those above.

 

 

 

 

 

These rolls move around more than others - Pix to Flood to Geary to Stockton, etc

Part III - Roll CD - Union Square, December 1959 per Jack Tillmany's identification of "Never So Few" at Loew's.   ***

Part III - Roll E - Union Square, some Cliff House (pg 5-9) - Fall 1960 per   JFK campaign poster   JFK campaign worker   Nixon voter   ***

 

This roll seems to move more than others - Up and down Market: Woolworths (Eddy & Powell) to Flood to Pix to 968 Market, etc

Part III - Roll I - Union Square - Aug-Sept 1960 based on Jack Tillmany's analysis of movie theatre marquees.   ***

 

Different from all others: Stockton to Fisherman's Wharf

Part V - Roll R - Union Square, tourists on Jefferson St/Fisherman's Wharf pages 27-32

 

Cliff house briefly; back to Flood Building

Part IV - Roll AA - Short Roll - Cliff House (page 1 only), Market St

Part IV - Roll S - Cliff House (pages 1-3, 29-35), Union Square, June 1954 per Jack Tillmany's identification of "The Living Desert" and "Beachhead" at the Esquire Theatre.  also  American Medical Association convention   also  2 Guatemala Seaports Fall.

 

 

** Gift of David T. Warren and John Law.

All other rolls gift of Joseph Selle.

 

*** Some rolls were accidentally scanned "tails out" resulting in their sequence being chronologically backward.

 



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